Wuliangye Yibin

Wuliangye Yibin is China's second-largest baijiu producer by revenue, with sales of CNY 83 billion in 2023 compared with CNY 150 billion for Moutai. Founded in the 1950s, Wuliangye is located in Yibin, Sichuan province, in southwest China. Its core product, 52-degree Wuliangye, is widely known as the best rice-flavored baijiu in the market. The high-quality products, extensive history and brand strength have led to strong pricing power, allowing the company to enjoy high retail prices and profit margins.

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Zeng Congqin

Chairman of the Board

Zhang Xin

Deputy General Manager / Board Secretary / CFO

Tang Qiao

Chairman / Party Secretary

Team

Founded

1952

Employees

25,118

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