Pernod Ricard was formed in 1975 through the merger of Pernod, founded in 1805 and Ricard, created in 1932. Through acquisitions, the firm has grown to become the world's second-largest distiller by volume, behind Diageo. Pernod Ricard possesses the most comprehensive spirits portfolio globally, distributing over 240 brands across 160 countries. Flagship spirits brands include Absolut vodka, Beefeater gin, Chivas Regal and The Glenlivet scotch whisky, Jameson Irish whiskey, Malibu rum, and Martell cognac. The firm has also shed noncore assets over the years, including several wine brands in 2024.
Anheuser-Busch InBev (AB InBev) is the world's largest brewing company, formed in 2008 through the acquisition of Anheuser-Busch by InBev. The company is publicly listed on Euronext Brussels and has secondary listings on several other stock exchanges, including those in Mexico City, Johannesburg, and New York.
AB InBev has a rich history that dates back to 1366 with the founding of the Den Hoorn brewery in Belgium. The company has grown through significant mergers, including the formation of Interbrew in 1987 and the creation of InBev in 2004. Today, AB InBev boasts an extensive portfolio of around 630 beer brands across 150 countries, including well-known names like Budweiser, Stella Artois, and Corona. The company also has a notable presence in the soft drink market, especially in Latin America, and operates regional headquarters in major cities worldwide. AB InBev is committed to reducing harmful alcohol consumption and supporting sustainable development goals through its foundation.
Unilever is a diversified beauty, wellbeing, and personal care (44% of 2023 sales by value), homecare (20%), and packaged food (36%) company. Its brands include Knorr soups and sauces, Hellmann's mayonnaise, Axe and Dove skin products, and the TRESemmé haircare brand. The firm has been acquisitive in recent years; notable purchases include Paula's Choice, Liquid I.V., Horlicks, Garancia, and The Vegetarian Butcher.
VIOOH is a programmatic digital out-of-home (DOOH) supply-side platform based in London, England. Founded in 2018, the company connects media buyers and sellers in a global marketplace for advertising. As part of the JCDecaux group, VIOOH has transformed the out-of-home advertising sector by enabling programmatic trading of digital billboard inventory.
The platform offers a full-stack IT solution for automated buying and selling of digital out-of-home inventory. Key services include programmatic trading across 34 markets, a Trading Manager for media planning, and campaign activation with dynamic creative optimization and audience targeting. VIOOH supports both guaranteed and flexible programmatic buying models and integrates DOOH into multi-channel advertising campaigns alongside social media and connected TV. The company focuses on automation, transparency, and scale, providing access to premium inventory in over 30 countries.