Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company's product and geographic portfolio. The firm has also shed noncore brands over the years, including the majority of its wine assets in 2015.
Chapel Down Group PLC operates in the beverage industry in the United Kingdom. The company is engaged as a producer and supplier of sparkling wine and still wine. The product categories of the company are wines, vodka, and brandy and the product portfolio of the company include Chapel Down Bacchus Gin, Brandy and Glasses Gift sets, and Chapel Down Chardonnay Vodka. Geographically, the company derives a majority of its revenue from the United Kingdom and also has a presence in Rest of Europe and Rest of the world.