Viant Technology Inc is an advertising software company. The software enables the programmatic purchase of advertising, which is the electronification of the advertising buying process. It operates a cloud-based demand side platform ("DSP") that is used by marketers and its advertising agencies to centralize the planning, buying and measurement of its advertising across channels, including connected TV (CTV), streaming audio, digital out-of-home, mobile and desktop.
Irvine, United StatesMedia & EntertainmentEnterprise
Developer of marketing technology designed for advertisers and publishers. The company offers advertising through adaptive streaming of video and static advertisements with no file size restrictions and minimal load-time, enabling clients to optimize their digital broadcasting and increase their reach.
Operator of a direct response marketing agency connecting brand strategy with media buying and optimization tactics that deliver ROI-based growth. The company specializes in media buying, planning and campaign management to create successful direct response campaigns that produce accountable results on television, in print, online and at retail.