Innovid Corp is a software platform that provides ad serving, measurement and optimization creative services for the creation, delivery, and measurement of TV ads across connected TV, mobile TV and desktop TV environments to advertisers, publishers and media agencies. It is engaged in ad serving, measurement and creative services. It operates in U.S., Canada, EMEA, APAC and LATAM, out of which it derives maximum revenue from U.S.
AdRoll is a digital advertising platform based in San Francisco, founded in 2006 or 2007. Initially created to simplify display advertising for brands of all sizes, it has evolved into an AI-powered solution focused on retargeting and growth marketing. The company has experienced significant growth, expanding from 5,000 active customers in 2011 to over 120,000 brands worldwide, generating substantial annual sales.
AdRoll offers a unified platform for data-driven marketing, featuring tools for optimized bidding, predictive audience targeting, and custom reporting. Its key services include retargeting and display advertising, an all-in-one e-commerce marketing suite for direct-to-consumer brands, and tailored solutions for B2B companies. AdRoll emphasizes privacy-forward technology, utilizing various data types to maintain relevance in a changing regulatory landscape. The company serves a diverse clientele, including small businesses, retailers, and Fortune 500 enterprises, and is recognized for its strong customer service and innovative culture.
Developer of a mobile data attribution platform designed to provide secure, real-time data for mobile and connected devices. The company's technology helps people-based marketers establish identity, define and activate audiences and measure and optimize their marketing across connected devices, enabling advertisers and marketers to have real-time visualizations for reporting app activity and campaign performance in terms of measuring return on investment.
Provider of global measurement and data analytics services intended to provide clients with a complete understanding of what consumers watch and buy. The company offers audience measurement, media planning, marketing optimization and content metadata, enabling clients to connect and engage with their audiences.
Operator of a direct response marketing agency connecting brand strategy with media buying and optimization tactics that deliver ROI-based growth. The company specializes in media buying, planning and campaign management to create successful direct response campaigns that produce accountable results on television, in print, online and at retail.