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The GIST

The GIST is a Canadian women-led sports media company founded in 2017, dedicated to providing inclusive coverage of both men's and women's sports. Headquartered in Toronto, the company was established by Roslyn McLarty, Jacie deHoop, and Ellen Hyslop, who aimed to address gaps in sports media by offering equitable coverage and representation. The GIST has grown to reach over 1 million readers and has a team of 33 employees. The GIST delivers content through various platforms, including a free, four-times-weekly newsletter that summarizes key sports moments, a podcast titled "The GIST of It" featuring discussions with sports figures, and engaging social media content. The company focuses on connecting with sports enthusiasts who seek diverse voices in sports media. In 2025, The GIST partnered with the Canadian Olympic Committee to enhance engagement with the Olympic movement in Canada.

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Company Details
Founded

2018
Employees

66

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