Two distinct customer groups constitute Henkel. The consumer segment (around 50% of consolidated 2023 sales) is laundry and home care, including the Persil and Purex laundry detergent brands, and beauty care, including the Schwarzkopf brand in hair care and the Dial brand in hand soap. The adhesives technologies segment makes up the remaining 50% of sales. Sales from Europe accounted for 38% of the firm's consolidated total in 2023, while Asia-Pacific and North America accounted for 15% and 28%, respectively.
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