Two distinct customer groups constitute Henkel. The consumer segment (around 50% of consolidated 2023 sales) is laundry and home care, including the Persil and Purex laundry detergent brands, and beauty care, including the Schwarzkopf brand in hair care and the Dial brand in hand soap. The adhesives technologies segment makes up the remaining 50% of sales. Sales from Europe accounted for 38% of the firm's consolidated total in 2023, while Asia-Pacific and North America accounted for 15% and 28%, respectively.
Unilever is a diversified beauty, wellbeing, and personal care (44% of 2023 sales by value), homecare (20%), and packaged food (36%) company. Its brands include Knorr soups and sauces, Hellmann's mayonnaise, Axe and Dove skin products, and the TRESemmé haircare brand. The firm has been acquisitive in recent years; notable purchases include Paula's Choice, Liquid I.V., Horlicks, Garancia, and The Vegetarian Butcher.
McPherson's Ltd supplies Health, Wellness, and Beauty products. It distributes beauty care, hair care, skincare, vitamins, supplements, and personal care items such as facial wipes, cotton pads, and foot comfort products. Some of its brands include Dr. LeWinn's, A'kin, Manicare, Lady Jayne, Swisspers, Fusion Health, Oriental Botanicals and Maseur. The company also manages a small number of brands for agency partners. Manufacturing of the products is outsourced to various suppliers, predominantly in Asia and Australia. Its operating segments are Australia and New Zealand (ANZ) which derives maximum revenue, and International.
Newell Brands Inc is an American consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. The group is focused on delighting consumers by lighting up everyday moments. Its segments are Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. The group geographic areas are the United States, Canada, Europe, the Middle East and Africa, Asia Pacific, and Latin America.