Single Source Marketing

Protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one.

Shimano Inc. is a Japanese multinational company founded in 1921, specializing in cycling components, fishing tackle, and rowing equipment. Headquartered in Sakai, Osaka Prefecture, Shimano operates globally with manufacturing plants in China, Malaysia, and Singapore, along with sales offices around the world. The company is best known for its cycling components, including high-performance drivetrains, brakes, and wheels. Shimano's premium "Dura-Ace" group set has set industry standards since its introduction in the 1970s. In addition to cycling, Shimano produces fishing rods and equipment, as well as rowing components. The company has established a strong market position, becoming a leading manufacturer in the cycling industry, particularly during the 1970s bike boom in the United States. Shimano's commitment to innovation and quality has made its products a popular choice among major bicycle brands.

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