Two distinct customer groups constitute Henkel. The consumer segment (around 50% of consolidated 2023 sales) is laundry and home care, including the Persil and Purex laundry detergent brands, and beauty care, including the Schwarzkopf brand in hair care and the Dial brand in hand soap. The adhesives technologies segment makes up the remaining 50% of sales. Sales from Europe accounted for 38% of the firm's consolidated total in 2023, while Asia-Pacific and North America accounted for 15% and 28%, respectively.
Justuno is a website marketing automation platform that helps businesses convert more website traffic into customers through personalized onsite experiences, such as pop-ups, quizzes, and product recommendations.
Developer of a pricing management software designed to help clients increase their revenue and customer base. The company's software leverages artificial intelligence and algorithms to provide revenue management systems and cloud-based hotel management which assists in seamless integration and ease of access, enabling clients to increase their revenues and integrate their operations.
