On

On AG is a Swiss performance sportswear company based in Zurich, specializing in high-performance running shoes, apparel, and accessories. Founded in 2010 by Olivier Bernhard, Caspar Coppetti, and David Allemann, On is known for its innovative CloudTec® cushioning system, which provides a unique "running on clouds" experience. The company serves over 7 million athletes in more than 50 countries, focusing on igniting the human spirit through movement. On designs premium sportswear with an emphasis on performance, sustainability, and circularity. Its footwear features advanced CloudTec® technology, while apparel and accessories are crafted for both athletes and trendsetters. The company is committed to sustainability, with initiatives like Cyclon™ that aim to eliminate end-of-life waste. On operates a global ecosystem that includes direct-to-consumer sales, innovative retail experiences, and community programs like the Right to Run initiative, which promotes movement access for all.

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