Emporia Research: B2B Audience Solutions for Market Research & Advertising.
Emporia helps industry leaders get fast, reliable insights from verified professionals to power smarter decisions in their fields.
EMARKETER is a subscription-based market research company that provides forecasts, data, and insights tailored for digital marketing, advertising, and commerce professionals. Founded in 1996 and headquartered in New York City, EMARKETER became a subsidiary of Axel Springer in 2016. The company briefly operated under the name Insider Intelligence from 2020 to 2024 before returning to its original brand.
The company offers a web-based client portal where subscribers can access a variety of resources, including industry reports, forecasts, charts, articles, and case studies. EMARKETER's research covers five key areas: advertising and marketing, ecommerce and retail, financial services, health, and technology. In March 2024, EMARKETER launched PRO+, a suite of new product features and data sets designed to help clients make informed decisions more efficiently. The company serves marketing, advertising, and commerce professionals, providing them with valuable insights for strategic decision-making.
Operator of a low-code application development platform intended to help companies achieve operational agility. The company's cloud-based platform offers non-technical developers to build, customize, and connect scalable, secure cloud applications mapped to unique business challenges without compromising IT governance and control, enabling organizations to improve operations through real-time insights and automation across complex processes and disparate system.
Xero is a technology company originating from New Zealand, providing cloud-based accounting software, primarily for small and midsize enterprises, or SMEs, and accounting practices. As a first mover in the space for cloud-based accounting software, Xero has grown quickly to achieve dominant market share in New Zealand and Australia, displacing legacy providers. Xero has also expanded beyond its home region toward other English-speaking countries, primarily the United Kingdom.