eMarketer

EMARKETER is a subscription-based market research company that provides forecasts, data, and insights tailored for digital marketing, advertising, and commerce professionals. Founded in 1996 and headquartered in New York City, EMARKETER became a subsidiary of Axel Springer in 2016. The company briefly operated under the name Insider Intelligence from 2020 to 2024 before returning to its original brand. The company offers a web-based client portal where subscribers can access a variety of resources, including industry reports, forecasts, charts, articles, and case studies. EMARKETER's research covers five key areas: advertising and marketing, ecommerce and retail, financial services, health, and technology. In March 2024, EMARKETER launched PRO+, a suite of new product features and data sets designed to help clients make informed decisions more efficiently. The company serves marketing, advertising, and commerce professionals, providing them with valuable insights for strategic decision-making.

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