Developer of an advertising platform designed to unify all advertising channels including TV, programmatic and social, across all formats and devices. The company's platform allows marketers to understand and optimally influence the consumer's decision journey across any screen at any stage and also provides advanced media planning capabilities powered by in-depth analytics and proprietary audience data, enabling clients to optimize their advertising campaigns with unified workflows for planning, buying, and measurement that drive incremental performance with company's advertising solutions.
Redwood City, United States of AmericaSoftware & SaaSEnterprise
Criteo SA is an ad-tech company in the digital advertising market. Its technology, allows retailer advertisers to launch multichannel and cross-device marketing campaigns in real time. With real-time return on investment analysis of the ads, the firm's clients can adjust their marketing strategies dynamically. It has two reportable segments: Retail Media and Performance Media. The firm also provides technology allowing retailers to effectively manage their ad inventories and improve yield optimization.