Build-A-Bear Workshop

Build-A-Bear is a multi-generational, multi-dimensional global brand, focused on adding a little more heart to life.

Build-A-Bear Workshop is an experiential retail company founded in October 1997 by Maxine Clark. It pioneered the concept of interactive, personalized stuffed animal creation and has grown to over 400 locations worldwide. The company is publicly traded on the NYSE under the ticker BBW. The main offering of Build-A-Bear Workshop is an interactive workshop experience where customers can create and personalize their own stuffed animals. This includes selecting designs, stuffing and stitching their creations, dressing them with clothing and accessories, and participating in a heart ceremony. Customers can also customize their animals with scents, sounds, and various stuffing options. The company has sold nearly 200 million stuffed animals globally and has partnerships with popular brands like Pokémon and Star Wars for exclusive plush toys. Build-A-Bear Workshop appeals to individuals of all ages, particularly families looking to create meaningful memories together. The brand has become a cherished part of many people's lives, spanning generations.

Partnerships

 

  

  

 

  

  

 

  

  

Clients