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McPherson's Ltd supplies Health, Wellness, and Beauty products. It distributes beauty care, hair care, skincare, vitamins, supplements, and personal care items such as facial wipes, cotton pads, and foot comfort products. Some of its brands include Dr. LeWinn's, A'kin, Manicare, Lady Jayne, Swisspers, Fusion Health, Oriental Botanicals and Maseur. The company also manages a small number of brands for agency partners. Manufacturing of the products is outsourced to various suppliers, predominantly in Asia and Australia. Its operating segments are Australia and New Zealand (ANZ) which derives maximum revenue, and International.

Developer of a scalable, auction-based advertising software designed to help e-commerce retailers. The company's platform lets users monetize their digital real estate, by treating product placements on websites like physical shelf space and charging a premium for the best spots, enabling retailers to have full control over when, where, and how often ads are shown.