ASOS is a global online fashion retailer founded in June 2000. Originally named "As Seen On Screen," the company focuses on selling fashion items and accessories inspired by films and television. ASOS went public in 2001 and has since become one of the largest online fashion specialists, with sales exceeding $1.4 billion by 2016. The company ships products to 230 countries and territories, with a significant portion of its revenue coming from international sales.
Targeting young consumers aged 16 to 25, ASOS offers a wide range of products, including menswear, womenswear, accessories, beauty products, and its own branded collections. The platform features over 85,000 items, with new products added weekly. ASOS enhances the shopping experience with services like free shipping and returns, next-day delivery in the UK, mobile accessibility, and personalized shopping options. The company emphasizes trend-led fashion that combines quality and value while maintaining an efficient delivery model.
VIOOH is a programmatic digital out-of-home (DOOH) supply-side platform based in London, England. Founded in 2018, the company connects media buyers and sellers in a global marketplace for advertising. As part of the JCDecaux group, VIOOH has transformed the out-of-home advertising sector by enabling programmatic trading of digital billboard inventory.
The platform offers a full-stack IT solution for automated buying and selling of digital out-of-home inventory. Key services include programmatic trading across 34 markets, a Trading Manager for media planning, and campaign activation with dynamic creative optimization and audience targeting. VIOOH supports both guaranteed and flexible programmatic buying models and integrates DOOH into multi-channel advertising campaigns alongside social media and connected TV. The company focuses on automation, transparency, and scale, providing access to premium inventory in over 30 countries.