Yotpo

Yotpo is an e-commerce retention marketing platform founded in 2011 by Tomer Tagrin and Omri Cohen. The company helps brands build trust and loyalty through authentic customer voices. Initially starting as a reviews platform, Yotpo has expanded its offerings to include tools for customer retention, engagement, and user-generated content (UGC). Headquartered in New York, Yotpo has global offices in Israel, Bulgaria, Australia, the UK, and Canada. The company serves enterprise e-commerce businesses, reaching 140 million consumers monthly. Yotpo's solutions include collecting authentic reviews, managing loyalty and referral programs, and supporting SMS and email marketing campaigns. The platform also offers subscription management and integrates with various platforms to enhance customer experiences. Yotpo is committed to supporting underrepresented small e-commerce brands through initiatives like Yotpo Grow, which provides scaling support and market access. The company has raised over $400 million in funding and achieved a valuation of $1.4 billion in 2021.

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