waterdrop®

waterdrop® is an Austrian consumer hydration brand founded in 2016 in Vienna. The company focuses on sustainable hydration solutions, offering dissolvable Microdrink cubes made from natural fruit and plant extracts that enhance water flavor. This encourages healthier, plastic-free hydration. waterdrop® is committed to reducing plastic waste through initiatives like partnerships with Plastic Bank, which helps collect thousands of plastic bottles monthly. The brand has expanded globally, operating over 40 physical stores primarily in Europe, Australia, and the US, along with an online shop in multiple countries. waterdrop® has achieved significant growth, reporting €140 million in revenue for 2024 and a 40% year-on-year increase. Its product range includes Microdrink, Microtea, Microenergy, and Microlyte, along with reusable accessories. The company promotes a mission of encouraging water consumption for healthier lifestyles while supporting global sustainability efforts.

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