VRG GRL, also known as Verge Girl, is an Australian women's fashion brand founded in 2007 by sisters Daniella Dionyssiou and Natalia Suesskow. Originally a multi-brand retailer, the company transitioned around 2023 to focus exclusively on in-house designs, allowing for greater control over design, fabrics, and production. This shift emphasizes sustainability, with a significant reduction in product uploads and extended production timelines.
The brand specializes in women's clothing that features bold expressions, intentional silhouettes, and exclusive designs. Key offerings include swimwear made from OEKO-TEX Certified Recycled Nylon, released in capsule collections to promote sustainability. VRG GRL is popular among young shoppers, particularly on social media platforms like TikTok and Instagram, where it has a strong following.
As a female-led business, VRG GRL prioritizes a supportive workplace culture, with a majority of its workforce being women. The company is committed to sustainability and social responsibility, donating a portion of profits to initiatives that empower vulnerable women and children.
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