UNTUCKit LLC is a casual men's apparel company based in New York City, founded in 2011 by Chris Riccobono and Aaron Sanandres. The company specializes in shirts designed specifically to be worn untucked, featuring a shorter cut that provides a polished casual look. UNTUCKit began with a small online offering and has since expanded to over 70 physical stores across North America and the UK, employing more than 700 people.
The product lineup includes casual men's shirts made from no-shrink fabrics and durable buttons, catering to various body types. The company emphasizes precise sizing and the "just-right length" for a sharp, casual style. UNTUCKit has achieved significant sales growth, reaching over $200 million in annual sales by 2022, and has sold nearly 12 million shirts. The brand targets men looking for versatile casual-professional attire and has built a strong customer base through direct-to-consumer sales, retail locations, and wholesale partnerships.
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