United Natural Foods

PuraVida™ is where flavor meets innovation. We fuse chef-crafted recipes, fire-roasting, and our CryoCrafted™ freezing method to make craveable foods healthier, more balanced, and better for the planet—without sacrificing taste or convenience. From our first sold-out launch to nationwide shelves, we've stayed true to one idea: food can be good for you, good for the planet, and taste amazing. Our team of talented chefs and culinary creators focus on crafting minimally processed, convenient foods that are trend forward and easy to prepare. Our unique creations look amazing and are packed with fresh, crisp, clean, vibrant, all natural ingredients. Our creations are plant based when we can, always ethically sourced, organic when possible, vegan if we can, never bioengineered and we never compromise on flavor! We create dishes inspired by the diverse culinary flavors and textures of the world and we use proprietary preparation techniques, and our own unique processes to create foods that are different, and ultimately foods that you will be proud to serve to your friends and family.