Twocores

We have a passion for branding and are absolute specialists in brand naming, brand design and market research. OUR SERVICES: Name Development Each step is clearly documented to ensure easy facilitation throughout and we are confident your team will find partnering with Origin to be an enjoyable and rewarding experience. Our brand naming process includes: Name generation Trademark pre-screen and availability searching Linguistic and cultural acceptability screening Name validation Script and safety testing for pharma and medical products We are so confident in our ability to do this that we offer our clients an unconditional guarantee to work with them until they have a legally-viable and regulatory approved trademark. SEE CASE STUDIES Linguistic Screening We come across countless examples of brands that are not suitable from a global linguistic basis. Conducting linguistic screening by trained professionals on potential brand names is a crucial step in ensuring your brand is successful on a global basis. We have a comprehensive process that identifies linguistically and/or culturally problematic name candidates in any global language. Name Validation The name validation process is an effective method of achieving targeted feedback on a short list of names with target respondents. Our process offers a name testing element in order to ascertain overall marketability with the option of additional elements for script testing and safety testing for pharmaceutical and medical products. Origin can conduct name validation research with any respondent type in all countries. Name testing The intrinsic benefits of testing potential name candidates with the selected target audience is to ascertain pronunciation, distinctiveness, associations, fit to concept, overall preference, likelihood to use/purchase and recall. Script testing Our script testing process assesses the viability of potential trademarks when written free hand by doctors.

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