Thryv

Thryv Holdings, Inc. is a cloud-based software and marketing solutions provider focused on small and medium-sized businesses (SMBs). The company offers an all-in-one platform that includes business management, customer relationship management (CRM), and digital marketing tools. Founded in 1999 and rebranded in 2017, Thryv has evolved from traditional print directories to a software-as-a-service (SaaS) model, serving approximately 300,000 SMB clients. Thryv operates through two main segments: the Thryv SaaS Platform and Thryv Marketing Services. The SaaS platform provides features such as appointment scheduling, invoice creation, online review management, and payment processing, generating significant revenue. The Marketing Services segment offers print and digital marketing solutions, including advertising on various directory websites. Thryv is recognized for its extensive SMB-focused sales force and its commitment to helping small businesses thrive in a competitive landscape.

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