Reformation

Reformation is a sustainable fashion brand founded in 2009 by Yael Aflalo in Los Angeles. The company focuses on creating trendy, feminine clothing, particularly dresses, while prioritizing environmental sustainability. Reformation aims for climate positivity by 2025 and a fully circular fashion system by 2030. It uses eco-friendly materials and recycled fabrics, and it operates a sustainable factory in downtown Los Angeles. The brand is known for its rapid production model, releasing two collections each week and achieving a high sell-through rate. Reformation appeals to Generation Z and fashion-conscious consumers who value sustainability and quality. With a strong digital presence and over 50 retail locations globally, the company has gained popularity among celebrities and maintains an active social media following.

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