Swanndri New Zealand

Outdoors Everyday since 1913

Swanndri is a New Zealand-based outerwear and clothing brand established in 1913 by William Broome. The company specializes in weatherproof woollen garments tailored for New Zealand's challenging climate, particularly for rural workers. The brand is best known for its bush shirt, which features a unique waterproofing formula inspired by the natural properties of a swan's feathers. Over the years, Swanndri has expanded its product line to include a variety of wool-based outerwear, jackets, and seasonal clothing, all designed for durability and weather protection. The garments often feature heavy dark fabrics and tartan patterns, catering to outdoor enthusiasts and rural workers such as farmers and hunters. While production has shifted primarily to China, Swanndri continues to source its wool from New Zealand and has reintroduced a selection of bush shirts made locally. The brand is recognized both in New Zealand and internationally, particularly in British country clothing markets.

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