Springloaded Strategies LLC

Helping e-commerce businesses scale by providing fractional CMO services, business coaching, and investment support.

Small but mighty collective of strategic marketing experts accelerating mission-driven e-commerce and digital brands.

I serve as a Fractional Chief Marketing Officer for B2B growth-stage companies, stepping in at critical milestones when founders, private equity sponsors, or Chief Revenue Officers need senior marketing leadership—without the commitment of a full-time hire. Most recently, as CMO, I transformed a private equity-backed, high-growth B2B technology company into a category leader, achieving 250% ARR growth and leading to its successful acquisition. I then developed a growth strategy to identify over $100M in revenue expansion for the private equity-backed parent company. Prior to that, I held leadership roles across advertising, digital, and public relations agencies within global holding companies. This included being a founding member of a holding company's first social media agency, where I built, scaled, and achieved its successful exit. Currently based in Chicago, I use my scale-up company and global agency leadership experience to create go-to-market strategies for forward-thinking B2B companies ready to transform their commercial organizations and position themselves as category leaders for their next stage of growth. If that sounds like you, let's talk!