YETI (Yeti Holdings, Inc.) is an outdoor consumer goods company based in Austin, Texas, founded in 2006 by brothers Roy and Ryan Seiders. The company specializes in premium, durable products designed for outdoor activities, including coolers, drinkware, bags, and accessories. YETI originated from the founders' desire to create a better cooler after experiencing frustrations with flimsy options during fishing trips.
The flagship Tundra hard cooler, known for its exceptional ice retention and rugged construction, was developed in their father's garage. Over the years, YETI has expanded its product line to include soft coolers, drinkware, and various outdoor gear, achieving significant revenue growth. The brand has evolved from a niche appeal among anglers and hunters to a lifestyle symbol for a broader audience, including outdoor enthusiasts and celebrities. YETI is committed to quality and environmental protection, making it a popular choice for those seeking reliable outdoor gear.
