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ROTAUF is a Swiss outdoor clothing brand dedicated to sustainable and high-performance apparel. The company focuses on "Radikal Swiss Made" production, ensuring that all products are designed, developed, and manufactured locally in Switzerland and Europe. ROTAUF emphasizes environmental responsibility through its Detox-to-Zero Commitment, using recyclable and PFAS-free materials such as organic cotton, Merino silk, and innovative fabrics like Sorona®.
The brand offers a variety of outdoor clothing and accessories, including ultra-light jackets, hoodies, active pants, and specialized gear like the MRK5 Probe airbag system. Each item is crafted for breathability, weather resistance, and eco-friendliness, with a commitment to quality and sustainability. ROTAUF operates an online store and a flagship store in Chur, Switzerland, promoting a philosophy of zero compromise in both functionality and environmental impact.
Operator of a fashion brand intended to bridge the gap between the functionality of reflective outerwear and aesthetic design. The company's brand comprises contemporary, urban-inspired jackets and matching covers made using comfortable, water-repellent, and quick-drying fabrics, enabling customers to purchase various fashionable products at affordable prices.
Developer of online applications intended for e-commerce merchants. The company provides a toolkit that delivers a comprehensive suite of ecosystem-leading applications, thereby enabling clients to run their businesses in an enhanced manner, grow faster and deliver experiences to their customers.