Rawlings Sporting Goods Company, Inc. is a leading global brand and manufacturer of premium baseball and softball equipment, established in 1887 and headquartered in St. Louis, Missouri. The company offers a wide range of products, including ball gloves, baseballs, softballs, helmets, face guards, bases, bats, protective headwear, and apparel. Rawlings is known for its iconic Heart of the Hide glove series and operates the Rawlings Experience, an interactive facility where visitors can design custom gloves and explore the brand's history.
Rawlings holds official partnerships with major sports organizations, including Major League Baseball (MLB), Minor League Baseball, and the NCAA. The company serves professional athletes and sports leagues worldwide. With a rich history of innovation, Rawlings has introduced several key designs in baseball gloves and created the prestigious Rawlings Gold Glove Award, recognizing excellence in defensive play. Recent developments include the acquisition of Easton Diamond Sports and Jack Corbett Hollywood Bases, enhancing its product offerings and market presence.
Provider of intelligence-driven marketing and sales automation services intended to help growing businesses make meaningful connections with their customers. The company's customer experience automation platform (CXA) offers marketing automation, email marketing, transactional email, sales automation, and customer relationship management (CRM), providing clients with a personalized, automation-first approach that allows teams to save time and effectively connect with customers.
Developer of reviews collection and management solutions designed to collect genuine texts and video reviews from happy customers. The company's platform helps increase advertisement click-through rate, lowers its cost-per-click, provides past customer reviews to build trust in the company, displays product review solutions for growing brands, manages online reputation across third-party platforms, and more, thereby helping brands build trust through review collection.
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Operator of an omnichannel customer engagement platform built to accelerate business outcomes. The company's digital marketing software simplifies cross-channel execution and streamlines marketing operations by offering predictive and prescriptive analytics, customer intelligence, and marketing automation applications in order to enable clients to achieve their desired business outcomes.