Rainbow Apparel Co., also known as Rainbow Shops, is a privately held American retail apparel chain founded in 1935. The company specializes in affordable, size-inclusive fashion for teens, young women, juniors, plus-size women, and children. Headquartered in Brooklyn, New York, Rainbow has grown from a single store to approximately 900–1,300 locations across the United States, Puerto Rico, and the U.S. Virgin Islands, with an e-commerce platform launched in 2017.
Rainbow offers a wide range of moderately priced apparel, footwear, accessories, and lingerie in sizes from XS to 4X. Their product selection includes casual wear, work-ready dresses, denim, shoes, and bags, with a focus on trendy styles that appeal to college students and young women. The company emphasizes affordability and frequently updates its merchandise to keep up with fashion trends.
—, United States of AmericaRetail & E-commerceOtherEnterprise
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