Rainbow Shops

Rainbow Apparel Co., also known as Rainbow Shops, is a privately held American retail apparel chain founded in 1935. The company specializes in affordable, size-inclusive fashion for teens, young women, juniors, plus-size women, and children. Headquartered in Brooklyn, New York, Rainbow has grown from a single store to approximately 900–1,300 locations across the United States, Puerto Rico, and the U.S. Virgin Islands, with an e-commerce platform launched in 2017. Rainbow offers a wide range of moderately priced apparel, footwear, accessories, and lingerie in sizes from XS to 4X. Their product selection includes casual wear, work-ready dresses, denim, shoes, and bags, with a focus on trendy styles that appeal to college students and young women. The company emphasizes affordability and frequently updates its merchandise to keep up with fashion trends.

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