Xero is a technology company originating from New Zealand, providing cloud-based accounting software, primarily for small and midsize enterprises, or SMEs, and accounting practices. As a first mover in the space for cloud-based accounting software, Xero has grown quickly to achieve dominant market share in New Zealand and Australia, displacing legacy providers. Xero has also expanded beyond its home region toward other English-speaking countries, primarily the United Kingdom.
Developer of a cloud-based point of sale and retail management software designed to assist retailers to manage and grow their business. The company's software collaborates with several point-of-sale hardware and integrates with other business tools, including accounting, employee scheduling and provides real-time reports for appointment booking, enabling retailers to accept payments, manage their inventory, reward customer loyalty and get reports in real time.
Xero's easy-to-use, beautifully designed accounting software helps small businesses and their advisors manage finances effortlessly - bringing everything into one powerful platform and automating routine tasks so they can focus on what matters most.
Marsello is a customer loyalty and marketing platform tailored for omnichannel businesses, particularly in the retail and hospitality sectors. Founded in 2014 and based in Wellington, New Zealand, Marsello empowers merchants with marketing solutions that work seamlessly across various sales channels, including in-store, online, and social media.
