Points (a Plusgrade company)

Points, a Plusgrade company, is a leader in loyalty commerce, helping loyalty program members manage their points and miles effectively. Founded in 2000 and based in Toronto, Points was acquired by Plusgrade in 2022, becoming a vital part of its loyalty business unit. The company specializes in providing innovative loyalty services across various sectors, including airlines, retail, financial services, and hotels. Points processes approximately 92 billion points and miles annually for over 60 programs worldwide. Its solutions include point exchange platforms that allow seamless conversions between different loyalty programs, enhancing the value and flexibility of loyalty currencies. By integrating with loyalty programs, Points helps generate ancillary revenue and improve member engagement. The company collaborates with over 250 partners globally, including well-known names like ALL Accor, Qantas, and Eurostar, driving significant revenue growth and enhancing customer experiences.

Partnerships