Platformatory

Strategische Markt- & Wettbewerbsanalysen (Strategic Market Intelligence) für Unternehmen.

VML is a global creative company and a subsidiary of WPP plc, formed in 2023 from the merger of Wunderman Thompson and VMLY&R. The company specializes in brand experience, customer experience, commerce, and technology transformation to foster connected brand growth. With a workforce of approximately 26,000 to 30,000 employees across 50 to 64 markets, VML is headquartered in Kansas City, New York, and London. The company emphasizes a "Human First" philosophy, focusing on empathetic, human-centric creativity driven by data and technology. VML offers integrated services across three main areas: brand experience, customer experience, and commerce. Their capabilities include marketing automation, CRM, omnichannel journey design, and creative content development. They serve a wide range of industries, including retail, healthcare, automotive, and technology. VML's subsidiary, VML MAP, specializes in marketing transformation, delivering extensive communications globally. The company has worked with notable clients such as Unilever, AstraZeneca, and Microsoft, achieving significant results in marketing effectiveness and customer engagement.