Permira is a global investment firm that specializes in private equity and credit investments. Founded in 1985 as Schroder Ventures, it became independent in 1996 and rebranded as Permira in 2001. The firm has grown to become a leading private equity firm in the UK and Europe, with a significant international presence, including offices in New York City, Tokyo, and Hong Kong.
Permira advises funds across two main asset classes: private equity funds, which include buyout and growth equity funds, and credit funds that offer flexible financing solutions. The firm focuses on four key sectors: technology, consumer, healthcare, and services. As of 2024, Permira manages approximately €80 billion in committed capital and has invested in over 300 companies worldwide. Its investment strategy emphasizes a thematic, growth-oriented approach, supported by a dedicated Value Creation Team that enhances operational capabilities in portfolio companies.
Provider of intelligence-driven marketing and sales automation services intended to help growing businesses make meaningful connections with their customers. The company's customer experience automation platform (CXA) offers marketing automation, email marketing, transactional email, sales automation, and customer relationship management (CRM), providing clients with a personalized, automation-first approach that allows teams to save time and effectively connect with customers.
Developer of reviews collection and management solutions designed to collect genuine texts and video reviews from happy customers. The company's platform helps increase advertisement click-through rate, lowers its cost-per-click, provides past customer reviews to build trust in the company, displays product review solutions for growing brands, manages online reputation across third-party platforms, and more, thereby helping brands build trust through review collection.
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Developer of a presentation and reports creation platform designed to build brand-compliant documents. The company's platform allows the linking of tables, charts, or text, and automates summaries, sections, and appendices to structure the presentation, enabling customers to create a stacked waterfall and Marimekko charts and insert formatted and up-to-date credentials into the proposals.
Developer of cybersecurity software designed to protect, detect and manage security threats. The company provides device security, which includes anti-malware software, secure home platform products, also internet security which includes safe connect Virtual Private Network and web advisor products and identity protection which includes identity theft protection and password manager products, enabling clients to explore challenges, take smart risks and reach their potential.