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Fresh Group, officially known as Fresh Approach (UK) Limited, is a global brand experience agency located in Manchester, England. Established in 2004, the agency specializes in creating immersive experiences through brand activations, events, and integrated marketing. Fresh Group combines creativity and storytelling to deliver memorable brand experiences that engage audiences and enhance brand connections. The agency offers a range of services, including corporate events, public space transformations, content creation, and consumer campaign strategies. Fresh Group is committed to sustainability, holding ISO 20121 accreditation for sustainable events management and a silver EcoVadis medal. Their practices include carbon offsetting, recycling, and utilizing smart technology. They have worked with notable clients such as One Young World and Samsung, delivering innovative projects that emphasize creativity and environmental responsibility.