Loot Crate is a subscription box company based in Los Angeles, California, founded in 2012. It specializes in delivering monthly themed crates filled with pop culture, gaming, anime, and geek merchandise to fans around the world. The company gained rapid popularity, reaching over 650,000 subscribers and generating $165 million in revenue by 2016. Loot Crate's concept originated from a hackathon idea to create "Comic-Con in a box," offering a variety of items such as apparel, collectibles, and novelties from major franchises.
The core offering is a monthly mystery subscription box priced around $20, featuring exclusive themed items. Loot Crate has expanded its product lines to include specialized crates like Loot Anime, Loot Gaming, and high-end options like Loot Crate DX. The company has partnered with well-known brands and franchises, including Marvel, DC, and Harry Potter, to provide unique merchandise. With a focus on community engagement and niche fandoms, Loot Crate has shipped over 14 million crates to fans in 35 countries.