mParticle

Enterprise Workflow Platform

Operator of a digital marketing platform intended for insight-led customer engagement. The company's SaaS-based platform combines customer acquisition with engagement and offers built-in cross-channel capabilities, including email, mobile, social and web, enabling companies to effectively gain data-driven customer insights across all channels to trigger highly personalized marketing activities and optimize process efficiency across all devices through powerful tools informed by real-time, unified customer data.

Developer of a marketing analytics platform designed to analyze and interpret user behavior for mobile marketing campaigns. The company's platform unifies analytics, predictive insights, and automation through cost reporting, re-engagement campaigns, and return on investment reports, enabling businesses to measure and improve the impact of user acquisition and user engagement efforts.