Meat Industry Association of New Zealand

The Meat Industry Association of New Zealand Incorporated (MIA) is a trade association representing New Zealand's red meat processors, marketers, and exporters. It serves as the collective voice for an industry that operates over 60 processing plants and employs more than 25,000 people directly. The red meat sector is a significant contributor to New Zealand's economy, generating around $12 billion annually and exporting 85-90% of its production to over 120 countries. MIA focuses on various strategic areas, including trade, regulatory issues, innovation, sustainability, and workforce development. The association advocates for its members on economic and compliance matters, facilitates policy on trade barriers, and supports free trade agreements. MIA also invests in technologies that enhance profitability and sustainability within the industry. Its vision is to foster a productive and innovative red meat industry that thrives in a dynamic environment.

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