Madison

Google LLC is a global technology company and subsidiary of Alphabet Inc. that specializes in internet-related services and products including search, online advertising, cloud computing, and software.

Toast, Inc. is a cloud-based restaurant management software company based in Boston, Massachusetts. Founded in 2012 by Steve Fredette, Aman Narang, and Jonathan Grimm, Toast provides a comprehensive digital technology platform tailored for the restaurant industry. The company has experienced significant growth, powering operations in around 120,000 U.S. restaurants as of June 2024. Toast's platform includes a range of software-as-a-service (SaaS) products and financial technology solutions. These cover point of sale (POS), payments, digital ordering, marketing, and team management. The core POS system operates on Android and features various hardware devices, including a guest-facing terminal and a payment processor. The platform also supports reservations and integrates with numerous partner services, enhancing restaurant operations and guest experiences across different service models.

Tripadvisor is the world's leading travel metasearch company. Its platform offers 1 billion reviews and information on several million accommodations, restaurants, experiences, airlines, and cruises. In 2024, 52% of revenue came from the company's core Brand Tripadvisor segment, which includes hotel revenue generated through advertising on its metasearch platform. Viator, its experiences brand, was 46% of sales in 2024, and TheFork, its dining brand, represented 10% of revenue (about 8% of sales were intersegment, which are eliminated from consolidated revenue).