Barbie (Mattel)

Mattel, Inc. is a leading American toy manufacturing and entertainment company based in El Segundo, California. Founded in 1945, Mattel has grown from its origins in picture frames to become the world's largest toy company by revenue. The company operates in 35 countries and sells products in over 150 countries, focusing on empowering generations through play. Mattel is known for its iconic brands, including Barbie, Hot Wheels, and Fisher-Price. The Barbie doll, introduced in 1959, has become a flagship product, while Hot Wheels has created a new category of die-cast cars. The company also engages in entertainment through licensing and media adaptations, including Barbie films. With a commitment to child development and innovation, Mattel continues to adapt and expand its offerings in the global toy market.

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