MANSCAPED is a men's lifestyle and grooming brand based in San Diego, California, founded in 2016 by Paul Tran. The company specializes in below-the-waist grooming products and tools, creating a new category in the male grooming market. MANSCAPED's mission is to destigmatize conversations around men's grooming and hygiene, helping men unlock their confidence and become the best versions of themselves.
The brand offers a diverse range of premium grooming tools, skincare products, and accessories, with its flagship product being The Lawn Mower®, an electric trimmer. MANSCAPED has experienced significant growth, scaling its revenue from $3 million to $285 million in just three years. The company operates in 38 countries and has over four million men as customers worldwide. With a strong retail presence in major stores like Target, Best Buy, and Macy's, as well as a direct-to-consumer model, MANSCAPED has established itself as a leader in the global men's grooming market.
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