Lyre's Spirits

Lyre's Spirit Co, founded in 2019 by Mark Livings and Carl Hartmann, is a prominent non-alcoholic spirits brand based in the U.K. The company specializes in premium alternatives to traditional alcoholic spirits, offering a range of products including ready-to-drink options and aperitifs designed for cocktails without alcohol. Named after the Australian lyrebird, Lyre's aims to replicate the taste and experience of classic spirits. Lyre's has quickly established itself as a market leader, achieving a valuation of £270 million ($321.5 million) by November 2021. It is recognized as the world's most awarded non-alcoholic spirit brand, with numerous accolades from prestigious competitions. The company offers an extensive portfolio of 16 non-alcoholic spirits, including options like Agave Blanco and Dry London Spirit, as well as a series of ready-to-drink cans. Lyre's products are available in over 60 markets worldwide, with a focus on direct-to-consumer sales and retail distribution, making premium non-alcoholic options accessible to consumers.

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