Lounge Underwear Limited is a British fashion company founded in 2016 by Dan and Mel Marsden. It specializes in women's underwear, intimates, clothing, and swimwear, primarily sold through a direct-to-consumer model. The company targets women aged 18-30 and operates 11 online stores, with physical retail locations opened in 2023 in cities like London and Manchester. Lounge plans to expand into Germany and the Netherlands.
Headquartered in Solihull, Lounge focuses on empowering women through fashion that celebrates the female form. The company emphasizes comfort and detail in its designs, which are created by an all-female team in the UK. Lounge offers a range of products, including bras, thongs, clothing, and swimwear, crafted for both everyday wear and special occasions. The company is committed to ethical practices and provides a positive impact through its operations. Employee benefits include flexible working arrangements, health insurance, and generous holiday allowances.
BraForMe partners with some of the largest lingerie, nightwear and swimwear brands in the UK and Europe to provide women with the abundance of choice they need to feel confident in themselves. Size and style inclusive, BraForMe is ambitious in its goal to become the one-stop-shop for every woman.
Operating through their own website (www.braforme.com) and marketplace partners, BraForMe's growth has been exponential since its inception. With the branding to sell high-end styles and the technical skills to help shift seasonal stock, they are able to position themselves as the best online ecommerce solution for lingerie brands.