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Wix is a cloud-based website builder platform that allows users to create and manage professional websites without needing coding or design skills. Founded in 2006 in Tel Aviv, Israel, Wix has grown to serve over 200 million users in 190 countries. The platform launched its first website builder in 2008 and went public in 2013. Wix offers a variety of tools for website creation, including a core website builder with drag-and-drop features, an HTML5 editor, and Wix ADI, which simplifies the design process. Additional offerings include the Wix App Market, Velo by Wix for custom web applications, and Wix Studio for advanced projects. The company operates on a freemium model, providing free website creation with options for paid upgrades. Wix caters to small businesses, individuals, professional designers, and service-based businesses, among others.

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