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Specialist Sports is a UK-based performance sports distributor and brand marketing agency with over 30 years of experience. Founded in 1992 by Kalle and Beverly Melin, the company has grown to 48 employees and is headquartered in Southampton. It specializes in the wholesale of clothing and footwear, initially focusing on adidas performance products and expanding into various categories, including Teamwear and cricket equipment. The company offers a range of services, including brand marketing, sales strategy, product creation, distribution, and logistics. It leverages advanced technology for order processing and stock management, enhancing efficiency in its operations. Specialist Sports distributes a variety of performance sports products across multiple brands, including adidas, PAYNTR, and Prince, covering sports such as hockey, rugby, cricket, and more. The company has established partnerships with organizations like Great Britain Hockey and England Hockey, serving as their official kit supplier since 2010.

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