HUUB Design is a premium endurance sport apparel brand based in Derby, UK. Founded in 2011 by Dean Jackson, the company specializes in high-performance wetsuits and apparel for triathlon, swimming, and cycling. HUUB is dedicated to continuous improvement and innovation, utilizing research, science, and athlete feedback to enhance product performance. The brand has achieved significant recognition, winning multiple awards, including the 220 Triathlon 'Wetsuit Brand of the Year' and the prestigious Queen's Award for Innovation in 2019.
HUUB's product offerings include a range of wetsuits, tri suits, cycling clothing, and specialized gear like goggles. Notable innovations include the Anemoi 2 tri suit and the MAD System for measuring wetsuit performance. The company collaborates with elite athletes, including Olympic and World Champions, and has partnerships with teams like HUUB Wattbike and Ribble Pro Cycling. HUUB is committed to customer satisfaction, providing services such as free UK exchanges and a loyalty program.