Hugo Boss

Hugo Boss is a German-based menswear apparel brand operating in the premium segment through its two brands, Boss and Hugo. The brand was founded in 1924 and initially focused on uniforms. After World War II and the death of the founder, the company shifted focus to men's suits. The company is globally present with 61% of revenue generated in the European market, 23% in the Americas, 14% in Asia-Pacific, and less than 3% from licenses. It generates over 50% of sales through its own retail with over 1,400 stores globally.

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