Huel

Plant-based nutrition to help the planet thrive

Huel Ltd. is a British company founded in 2015 by Julian Hearn and James Collier. It specializes in plant-based, nutritionally complete meals, snacks, drinks, and food supplements. Headquartered in Tring, Hertfordshire, Huel aims to provide affordable and sustainable nutrition, particularly for busy individuals seeking convenient meal options. The company offers a variety of products, including Huel Powder, ready-to-drink shakes, snack bars, and the Daily Greens superfood powder. These products are made from ingredients like oats, rice protein, and pea protein, and are designed to be high in protein and fiber while low in sugar and salt. Huel emphasizes sustainability by using plant-based ingredients to minimize environmental impact. Huel has experienced significant growth, achieving over £200 million in revenue by 2024 and earning B Corp certification. The company has expanded its reach across Europe and the U.S., aligning with health-conscious consumers and adapting to changing market demands.

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