Designer and producer of clean-cut menswear basics and wardrobe staples based in Goteborg, Sweden. The company designs and produces clean-cut menswear basics and wardrobe staples such as casual and tailored shirts, workwear, T-shirts, jerseys, chinos, jackets, trousers and accessories that are devoid of any loud and flashy details, through ethical and sustainable manufacturing and retails through its website and own stores, enabling customers to purchase luxury fashion garments at affordable prices.